- Its philosophy is simple, the nation should be able to Eat Better Meat™ at an affordable price, know where their food comes from, and support Great British farmers. - The story is tied to the Fells and Dales of Cumbria and Yorkshire. - The award-winning online butcher aims to have complete transparency, so you can see exactly where your food comes from, down to the very farm, and enjoy better meat delivered directly to wherever you are in the UK fresh, ready for cooking, or freezing.