- Established in 1996, specializes in the development and commercialization of potato varieties that have Plant Breeders Protection (PBR Varieties) in terms of the international UPOV Convention. - Constantly doing new trails and importing new varieties to improve the South African market, giving the production sector a bigger selection and giving the end-user a better tasting, better looking high-quality product. - Focuses mainly on supplying the processing industry. - Has a selection of top seed growers, growing and producing all year round.