- Has been expressly initiated to ensure that Muslims in South Africa have access to 100% halaal and tayyib (wholesome, untainted with doubt) meat and processed products. - Has meat that is slaughtered in a wholly Muslim-owned abattoir, by Muslims, to ensure proper slaughter procedures as dictated by the Shariah. - Halaal certified. - The chickens are humanely treated, grain-fed and FREE from growth hormones and antibiotics.