- Established in Faisalabad city (now modern Pakistan after segregating from erstwhile integrated India) of Punjab province in 1889. - Recognized as one of the most trusted and popular rice producer and exporter company from India. - Produces diverse varieties of basmati rice and exports worldwide. - Main factories are located in the state of Uttar Pradesh. - Engages in contract farming with a large number of rice farmers in Uttar Pradesh, Haryana, Utarakhand and Punjab (main states of basmati rice production), procures through agents and trade bodies and processes in own facilities. - Exports to Europe, North America, Middle East/Gulf, Australia, and South East and East Asia, China.