When it comes to the world of global trade we tend to immediately associate it with the rise of communication technology. It is without a doubt that the breakthroughs in this domain have broken geographic boundaries, a feat that seemed unimaginable a few decades ago, yet, trading like every other business in fact, is still people centered. Globalization relies heavily on mediums, which intermediate communication among people and it is this phenomenon which gives rise to a lack of direct interpersonal development on a global scale. Everything is now a digit, a number, a scale; though we do believe that what gets measured gets accomplished, we also believe that there is no substitute for direct human contact. This is one of the pillars of our trading company, we don’t abide to classical business norms and procedures, formalized protocols of product negotiation and trade agreements and that over a phone or through tons of e-mails that end up in a rusty hard-drive’s archive. We value personal connection first and foremost, therefore, when seeking a new product, we shall not shy away from going to the likes of Ethiopia to source for the finest coffee that the continent has to offer, or to Iran, to seek the best saffron from the ancient lands of Persia. We know very well in which direction the world is heading, and we plan to stay ahead of the curve by building a global network of partnerships that shall form the foundation of our value-added creed.