Welcome to Premium Ethical Foods (PEF)! 🌱 We are a dedicated collective run by farmers for farmers, committed to delivering quality and consistency in every fresh fruit and vegetable we offer. At PEF, we believe in ethical sourcing, which is why we only partner with licensed farmers who share our values. We go beyond just supplying fresh produce — we invest in the people and communities behind every harvest. By working directly with smallholder farmers, we ensure fair compensation, promote environmentally sustainable practices, and uphold safe, humane working conditions. Our commitment to transparency and traceability allows our clients to know exactly where their food comes from, building trust and confidence in every shipment. At PEF, ethical sourcing isn’t just a principle — it’s the foundation of our brand. 🍍 Through innovation, continuous improvement, and a focus on long-term partnerships, we’re not only delivering premium quality produce, but also making a meaningful impact in the agricultural value chain from Kenya to the world. 🌍