Indonesian-owned Rowadu was born out of a wish to promote 100% Indonesian products, to give back to Indonesian farmers. We chose the word Rowadu from a local lingo in East Indonesia that translates to “to be the helping hand that passes on the gift from mother nature.”
Doing direct trade is the only way to go. Direct trade cuts down the supply chain and immediately connects us to the farmers, enabling us to give a better price for both the farmers and you, the consumer. We are currently sourcing from Arenga and tea farmers in Banten, as well as coffee farmers in Toraja.