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On the outskirts of Malacca town in Tanjung Kling in 1959, a recognizable man on a tricycle and carrying a hand-operated coffee grinder was spotted. Back then, the aroma of his freshly roasted coffee filled every home in the neighborhood as he sold it to passing peasants. The founder of Sin Sing Coffee, Mr. Chua Tian, was a kind and hardworking man.
People nearby soon became interested in Mr. Chua Tian's coffee due to its deep and mellow aroma. Soon, thanks to word-of-mouth from the locals, business was booming. Mr. Chua Tian proposed the concept of establishing his own factory and created his own brand as a result of the expanding business. He was thinking deeply but couldn't figure anything out when he saw a pair of shoes.


