- Established in 1996, a Canadian potato variety introduction company in North America. - Primary focus and expertise is on the fresh market and offers a wide array of varieties for use. - Specialties include creamers and yellow fleshed selections, with some being suitable for the organic and processing market as well. - Partner with a number of European Breeders to introduce unique and novel potato varieties, that are specially selected to meet the growing market trends in North America. - Function as a “variety search engine,” to uniquely pair the needs and wants of marketing partners by matching them with the best varieties available.