- Established in 1982, currently conducts retail activities as the core business. - Registered with the Suruhanjaya Syarikat Malaysia (SSM) under the Companies Act. - Headquartered in Batu Pahat in the state of Johor, the southern part of Peninsular Malaysia. - Went into venture capital with the government body Padiberas Nasional (BERNAS) in 1997. - One of the leaders in Malaysia’s food industry which specializes in the production and distribution of specialty and high-end rice. - The range of products is made from the finest quality ingredients, blended using traditional recipes.