- Founded in 2013 on the principles of direct trade between roasters and growers. - Gathers smallholder growers of specialty coffee, and transparently helps them sell their beans in Europe. - Always provides a full breakdown of the coffee price, paying at least 40% and often around 100% more than the market or even the fair trade prices. - Ships all coffees in certified containers, storing them in a warehouse with a stable climate, no odors, with weekly pest control.