Nearly 80% of the tomatoes at Italian stores in W51 are from Italy. However, supermarkets now import from more organized farms, even if they are overseas since it is more difficult and expensive to obtain supplies from small farms in Italy due to logistical reasons and fragmented production. At an EXW price of USD 2.02/kg, 12% of the tomatoes now sold in Italy are imported from the Netherlands. The remaining amount is sourced from Spain for USD 1.96/kg and Morocco for USD 1.01/kg. Italian goods, currently sell in the major marketplaces for USD 1.86/kg, are nevertheless more preferred by customers.
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