Beef, lamb and vegetables are the big winners in Australian retail sales

The growth in retail sales of beef, lamb and fresh vegetables in Australia this year is plenty to celebrate but it is perhaps the sector's potential to tap into changing consumer behaviours that provides an even stronger platform for next year.

Experts believe consumers are forever changed as a result of 2020's global pandemic upheaval and point to health and well being, human connection and a concern for empathy and inclusion as likely to drive purchase decisions like never before.

From September, fresh meat grew at 12.5%, with fresh vegetables second at 7.9%.