Brazilian Watermelon Growers Searching for Constant Improvements in Their Products

A challenge for Brazilian watermelon growers that want to export to Europe is to increase the productivity of their crop on the field. However, more European customers are inclined to smaller and seedless fruits.
Over the last few years, researchers and growers have worked together to bring fruit quality with high Brix levels, flavor, firmness, uniformity, and disease resistance. With new varieties reaching the market and catching customers' attention. Research and development are forecasted to bring constant improvements to growers and consumers.