Competitive Landscape of Frozen Poultry and Meat in UAE

The UAE's frozen poultry and meat markets are becoming highly competitive, with key players selling frozen products via several distribution channels across the country. Market players are adopting strategies such as expansions in key product lines, product innovations through modifications in packaging and designs, and joining alliances with meat-producing companies, mainly in India and Brazil. Alliances are formed by companies based on profit-sharing formulas to work risk-free to meet market demand and capture maximum market share. Entering this market as a new vendor is becoming difficult because of the competitive price war and growing monopolies that drive the market due to their alliances directly with the producing companies.