Demand for Peruvian Blueberries in Italy Rises Despite High Prices

Despite the prevailing high price of imported blueberries in Italy, the demand is still increasing. In June 2022, the Italian market started its export campaign of Duke variety blueberries, the only variety produced in northern Italy and mainly sold in the European market, with a harvest that only lasted till the end of July or early August. As a result, the demand for blueberries in October relies heavily on imports, mostly purchased and distributed by the GDO. For W42, blueberries from Peru are sold at a retail price of USD 16.00/kg.