Naturally colored pasta and various shaped pasta are demanding from Europe and the United States

Naturally colored pasta, obtained with dried spices and vegetables, continues to be a constantly growing trend for foreign markets both for special occasions and for daily uses.

Preferred colors and shapes differ by distribution channels. For example, in the German Aldi Supermarket, 'Soccer cup and ball shaped pasta' is in high demand, while in the US chains including Tj Maxx, 'Hearts Shaped Pasta' for St. Valentine and 'Easter Pasta' with rabbits & Easter eggs shapes are popular.