Noni fruit consumption in Europe

Noni fruit, Morinda Citrifolia, is a yellow fruit found in the Pacific Islands, Southeast Asia, Australia, and India and was traditionally used In Polynesia for colds, diabetes, anxiety, high blood pressure, and other diseases. It is one of the most frequently used plant medicines in Polynesia. Noni can also improve athlete endurance via antioxidant mechanisms.

It can be found in powder (EUR 100 per kg), juice (EUR 22 per liter), capsule (EUR 28 per 90 capsules), and even in Serum (EUR 20.48 per 10ml), which was launched by the model Miranda Kerr.

Some buyers In Europe are starting to buy this peculiar fruit, especially for industry, for jam or juices. However, the potential toxicity of the product for the liver and other organs is still being analyzed.