Pandemic anticipates future agri-food trends

The pandemic is redefining human behavior, which is also reflected in consumers' food choices. These changes are decisive for the future of the agri-food sector, with the industry having to align and prepare to respond to the sector's innovation trends: well-being, value, and identity. The profound impact Covid has made prevailing the preoccupation with mental health and the search for food products with more ethical values ​​and capable of strengthening social ties, accelerating the innovation trends in agri-food sector.