The Queen's Jubilee Bank Holiday Expected to Bring a Boost in UK Strawberry Sales

The strawberry season started two weeks earlier this year (Mid-May) compared to June 2021. Suppliers believe this is due to the warmer weather during April this year, which meant more sunlight.

Quality and volume are good and higher year on year. For some local growers in Kent, premium quality berries are plentiful, to the point that they have shipped premium products in standard retail packaging.

In terms of volume, buyers and producers are expecting a significant boost in strawberry sales for the long four-day weekend in the first week of June. There are no foreseeable supply issues, and growers are planning to meet market demand.

The fact that local strawberry season is expected to last longer than previous years is encouraging for key players in the UK's produce industry. This is because strawberries from Kent do not need to travel far to reach their final destination. With the cost of fuel representing a high percentage of the price, the higher cost of land and labor in the UK is offset by competitive logistics and transportation costs.