In Portugal, strawberry suppliers manage their fruit shipments, even using sea transportation once they regularly fulfill the Madeira and Azores Islands domestic markets. The quality management must be done from an end-to-end perspective, starting with the manual harvesting, passing to the tight quality control in multiple checkpoints, to the efficient flow of the operations. Establishing a meticulous flow chart is crucial to eliminate unnecessary manipulations and assure essential milestones such as a quick refrigeration step immediately after harvesting and a good cold storage capacity until the final dispatch on the loading docks.