Vietnamese Dragon Fruit Poised for Growth in India Despite Trade Challenges

Vietnamese dragon fruit is gaining popularity in the Indian market due to its high quality, but overall, agricultural trade between the two countries is still underdeveloped. In 2023, Vietnam’s agricultural exports to India totaled only USD 507 million, representing just 1.5% of India’s total agricultural imports, highlighting significant untapped potential. Despite India’s increasing demand for products like dragon fruit, Vietnamese businesses face challenges establishing connections and meeting Indian quality standards.
Vietnam has participated in international fairs to boost its market presence and engaged directly with Indian delegations, resulting in export contracts. However, long distances drive up transportation costs and make it harder to maintain product quality, affecting competitiveness. Leveraging online platforms, focusing on sustainable production, and strengthening logistical planning are key strategies to connect with Indian partners, enhance product quality, and build stronger brand recognition in this promising market.