Kiwifruit Guide

As of November, the final shipments of 2020's New Zealand-grown kiwifruit have left the Port of Tauranga, bound for Asia. The 3000 tonnes of green kiwifruit is headed for Japan, Malaysia, the Philippines, Indonesia, Singapore, and China. Zespri, the world's largest marketer of kiwifruit based in New Zealand, chartered 49 vessels and used almost 18,000 refrigerated containers to get around 157 million class one trays of Zespri SunGold, Green, and Zespri Red Kiwifruit to more than 50 countries. It had been a challenging season because of the global impact of Covid 19, but it had been able to continue to operate. Zespri was now transitioning to fruit from its Northern Hemisphere growing partners for Italy, France, Korea, and Japan, which helped ensure consumers could buy Zespri Kiwifruit for 12 months of the year. Zespri chief officer said it sourced about 22 million trays from the Northern Hemisphere, compared with the 170 million trays of fruit grown in New Zealand.

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Iran imposes a four-month ban on kiwifruit exports annually. On October 06, 2020, the ban on kiwi exports expired, and shipments resumed. The ban is imposed to prevent the export of unripe and low-quality kiwis that would give the Iranian fruit a bad reputation. The data released by Customs Administration show a total of 112 KMT of kiwis worth USD 82M were exported from the country during the first 10 months of the last Iranian year (March 21, 2019 - Jan. 20, 2020). The main export destinations were Iraq, Afghanistan, and Central Asian countries.

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In 2018, the global exports of kiwifruit stood at 1.4M tonnes, waning by -2.4% against the previous year. The total export volume increased at an average annual rate of +1.7% from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations over the period under review. The growth appeared the most rapid in 2015 when exports increased by 22% against the previous year. The global exports peaked at 1.7M tonnes in 2016; however, from 2017 to 2018, exports remained at a lower figure.

In value terms, kiwifruit exports amounted to $2.8B (estimates) in 2018. In general, the total exports indicated a remarkable expansion from 2007 to 2018; its value increased at an average annual rate of +1.7% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, kiwi fruit exports increased by +34.1% against 2014 indices. The pace of growth appeared the most rapid in 2008 with an increase of 26% y-o-y. The global exports peaked in 2018 and are expected to retain the growth soon.

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In 2020, the lockdown and decreased consumer spending caused by the pandemic put a drag on the growth of global kiwi fruit consumption. In the medium term, as the global economy recovers from the effects of the pandemic, the market is expected to grow gradually. Overall, market performance is forecast to pursue a slightly upward trend over the next decade, expanding with an anticipated CAGR of +1.3% for the period from 2019 to 2030, which was projected to bring the market volume to 4.9M tonnes by the end of 2030.

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