Spain: Japan launches ‘Andalusian Wine Ambassador’ by the hand of Extenda

Published 2021년 10월 22일

Tridge summary

Extenda-Andalucía is promoting Andalusian wine in Japan, a country that has imported these wines to the value of 3.9 million euros in the first eight months of 2021, a figure that doubles the previous year's and surpasses 2019 figures. This is part of the 'Andalusian Wine Ambassadors' program, which aims to expand the number of exporting wineries to Japan, improve the positioning of firms already in the market, and provide quality information to Andalusian companies through importer response. A renowned wine professional in Japan will promote these wines, focusing on both new companies in the market and those already established.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The company organizes a tasting with 40 importers, at a time when wine exports to Asia double the invoice of the previous year and grow above the prepandemia figures Extenda-Andalucía Exportación e Inversión Extranjera held a new tasting of Andalusian wine for forty importers from Japan in the Japanese premises of the Sevillian restaurant firm Yebra, located in the city of Tokyo. This tasting, framed within the new program of 'Andalusian Wine Ambassadors', had the participation of the nine Andalusian wineries attached to it, who offered their best selection of wines for the enjoyment of importers from this country on the Asian continent, a region that imported Andalusian wine in the first eight months of 2021 worth 3.9 million euros, almost double that of the previous year (+ 89%) and also surpassing the data for the same period of 2019, prior to the pandemic, 6% more. According to Extenda data, the Asian continent already shows signs of recovery for the wine market above even the ...

Source: Cuaderno Agrario