Soft white wheat gaining popularity in Mexico

Soft white wheat grown primarily in the Pacific Northwest is gaining in popularity in Mexico, according to the Washington Grain Commission. As of Dec. 26, Mexico had purchased 2.9 million bushels of soft white wheat, compared to a total of 183,000 bushels for 2023-2024, said Jake Liening, commission market development specialist, in a press release. “This year’s sales have already surpassed the country’s five-year average by more than double,” Liening stated. Four months remain in the marketing year, he noted. Mexico was the top importer of U.S. wheat in the 2023-2024 marketing year, but historically leans towards red wheat varieties, Liening said. From 2017 to 2024, Mexico’s total purchases of U.S. soft white wheat totaled 11.06 million bushels, with a five-year average of 1.32 million bushels. For hard red winter wheat, Mexico’s five-year average is 72.05 million bushels; for hard red spring wheat, 25.1 million bushels and soft red winter wheat is 32.11 million bushels. ...