China: Tea companies have joined forces to seek financing and listing
중국
게시됨 2022년 7월 2일
Tridge 요약
Recently, with the popularity of the TV series "Meng Hualu", the heroine's identity as a tea shop lady in the TV series has fully demonstrated the ancient tea drinking culture and tea ordering skills, and a tea-flavored "fashion" has been created in the market. ”. Followed by, some new tea brands also choose to jointly launch customized co-branded special tea products with “Meng Hualu”, and set up offline theme stores, so that young people can taste delicious food and understand tea culture at the same time. Data It shows that thanks to the increasing attention of Chinese people to healthy lifestyles, the market size of China's tea market in terms of revenue will increase from 351.8 billion yuan in 2016 to 522.1 billion yuan in 2021, with a compound annual growth rate of 8.2%. It is estimated that In 2022, the market size of China's tea market will reach 561.1 billion yuan. Which categories are more popular in such a broad tea market, and what attempts have tea companies made for further development? The reporter interviewed relevant industry people and learned that the current The tea market and tea companies have chosen to seek new development through cross-border and participation in the capital market. This year, tangerine peel Pu'er Fuding white tea is still more popular. "This year, there are actually not very fresh categories. Dingbai tea is more popular in the market.” According to Lin Rongjian, general manager of Bafang Tea Garden Tea Industry Co., Ltd., the appreciation of tea is not obvious this year. Although these three categories are relatively popular, it does not mean that there will be a price increase this year.
원본 콘텐츠
Recently, with the popularity of the TV series "Meng Hualu", the heroine's identity as a tea shop lady in the TV series has fully demonstrated the ancient tea drinking culture and tea ordering skills, and a tea-flavored "fashion" has been created in the market. ”. Following this, some new tea brands also choose to jointly launch customized co-branded special tea products with “Menghualu”, and set up offline theme stores, so that young people can taste the delicious taste and understand the tea culture at the same time. According to the data, thanks to the increasing attention of Chinese people to healthy lifestyles, the market size of China's tea market in terms of revenue will increase from 351.8 billion yuan in 2016 to 522.1 billion yuan in 2021, with a compound annual growth rate of 8.2%. It is estimated that the market size of China's tea market will reach 561.1 billion yuan in 2022. Which categories are more popular in such a broad tea market, and what attempts have tea ...