Market Penetration Strategy
What are some recent issues in the market for Pakistani mandarin?
Rising Demand
- Middle East: High demand, easy to find buyers but low offer price
- EU: Difficult to find buyers/meet regulations but high offer price
- Demand for soft citruses is increasing
What is the SWOT analysis for Pakistan mandarins?
Strength: Competitive prices
Weakness: Lack of cold storage facilities
Opportunity: New markets
Threat: Geographic advantage of competitors
Production Supply Chain
How is Pakistan's mandarin supply chain structured?
- Farmers-> Wholesalers -> Processor/Exporter
- The major producing region is Sargodha (Punjab) which produced 2 million MT of Mandarins in 2020.
- Farmers do not export directly
- Most exporters have their own packing facilities
- There are around 1-2 middlemen involved in the supply chain but they do not play a big role.
- There are a large number of small and medium-size farmers
- There are around 4-5 big companies but they do not dominate the market
- Nearing the end of the season, the suppliers may source from other suppliers to meet demand
- The suppliers are mainly situated in a city called Bhalwal in the Punjab region. They are mostly aware of each other and it can be said that they have a good relationship with each other as it promotes the interests of everyone.
Trade Overview
Who are the main importers of Pakistani mandarin?
The main importing markets for Pakistani mandarin include:
1) Russia (USD $40.4M)
2) Afghanistan (USD $37.2M)
3) Philippines (USD $13.5M)
4) Indonesia (USD $12.6M)
5) United Arab Emirates (USD $11.6M)
6) Saudi Arabia (USD $5.6M)
Regulations in Exporting Country
What is the export process of Pakistani mandarin?
- The mandarins are grown by farmers then purchased by the processors/exporters who export them.
- If the order comes in during the harvest season (November - March), the Mandarins are harvested then. If the order is made after the harvest season, it is sourced from supplies in the warehouse.
- The processor processes and packages it as per customer requirement (count, size, etc) then sell them to traders.
- Traders or exporters export directly to other countries
- The deals are mainly conducted in CIF.
Quality Control/Certification
What are some quality-related issues associated with Pakistani mandarin?
- Stalk attachment
- Insect attack
-Pressure damage
- Blemishes
What is the QC (quality check) process for Pakistani mandarin?
- There are machines automatically checking the quality but these are manually checked once more at the final stage.
- Quality checking is done at the production level by the supplier as well as at the processing and packaging level.
- The government, before issuing the certificate of origin and phytosanitary certificate, opens a few boxes and checks the quality.
- A third-party inspection is also an option but it isn’t commonly done. The fee is shouldered by the buyer.
- The supplier asks the buyer to fill the quality feedback form and if there are quality-related problems, suppliers would offer after-sales service most of the time or they may agree to adjust it in the next shipment.
What certificates are needed to export Pakistani mandarin?
- Some documents needed are Certificate of Origin, Phyto certificate, bill of lading, and proforma invoice provided to the buyer.
- In the case of Kenya, it additionally requires a Certificate of Conformity.
General Product Introduction
Who are Pakistan's main competitor for mandarin?
Spain, Morocco, Turkey, Egypt.