Banana Guide

Published 2021년 8월 30일

Market Penetration Strategy

What are current challenges for exporting?

According to preliminary data released by the FAO, the Philippines slipped from second to third place in the global banana export rankings in 2022 with a total export volume of 2.235 million mt, overtaken by Guatemala (2.467 million mt). Ecuador is the top producer with 6.216 million mt. 

Data published by the Philippine Statistics Authority indicate that 2022 saw a 6.5% year-on-year decrease in the country’s banana export volume to 2.273 million mt. This figures hit their lowest levels since 2016. 

There are 2 main factors that affected the industry’s performance namely, the continued spread of the fungal disease Fusarium wilt (Panama disease) and high production costs, including substantial expenses on fertilizers.

As estimated by the PBGEA, the total area affected by Fusarium wilt is between 15,000 and 36,000 hectares, corresponding to 17–40% of the 88,000 hectares planted with bananas nationwide. 

Another major difficulty for the agricultural sector, the increase cost of the agro input. The fertilizer prices have eased from their 2022 peak, although they remain relatively high.

Covid-19: 

Banana exports from the Philippines have been severely impacted by the pandemic. The country is expecting overseas shipments to drop and lack of harvesting due to social distancing measures and shortages in labor. Bananas in the Philippines are harvested on a regular basis, and due to lack of labor this year, a large number of bananas rotted and were subsequently thrown away.

How is the international Logistics for Guatemalan Banana Exports?

The major points of entry of banana imports in Europe are Germany (Hamburg and Bremerhaven), Belgium (Antwerp) and the UK (Portsmouth), followed by, to a lesser extent, Italy (Salerno and Vado), France (Le Havre and Marseille), and the Netherlands (Rotterdam).

- From there, bananas are re-exported to the other European countries.


On the European and Mediterranean markets, customers (retailers, ripening operators and wholesalers) employ annual or multi-annual arrangements with flexible prices depending on the market conditions. Bananas are sold on a non-official weekly price listing, which frequently varies with the supply, seasonal consumption trends, transport cost, exchange rate and other factors.

 - The banana import markets in Northern European countries (e.g. in Belgium, Finland, Sweden, Denmark or Ireland) tend to be more concentrated around a few importers (usually 5 to 6) who  sell directly to retailers.

 - In Eastern and Southern Europe (e.g. in Italy and Poland), the market is more fragmented (between 8 and 12 leading actors) and banana importers mainly sell their bananas to wholesalers, who in turn distribute these volumes to retailers or outlets in the traditional retail channels (green groceries…)

 - France tends to have market that is somewhat an intermediate of the two above


Certain European operators, like Germany and the UK are starting to be supplied with bananas under a fixed price per box contract. These contracts generally include prices which are higher in the first half and lower in the second half, in accordance with the seasonal supply and demand trends - Long-term contracts are signed with the distribution sector

 - Germany sets up year long contracts at the beginning of the year for fixed price

 - The UK market is quite distinct because of the direct sourcing initiated by several supermarkets

           Buyers of fruit in the UK want unbruised bananas and so very high standards are set. (If the bananas do not meet these standards they are usually sold locally at a much lower price.)


In North America, 90% of banana volumes are sold under contract; the others are sold on the free market.

- These annual contracts have a fixed basic price per box, and also include variable surcharges based on fuel indexes, which are intended to offset changes in transport costs and other fuel-based costs.


*major importers in North America


Production Supply Chain

Seasonality of Main Producing Regions

Regulations in Exporting Country

Required Documents

Quality Control/Certification

The quality standard

The quality standard for the fresh Banana product is referring to The Philippine National Standard for Banana, PNS/BAFPS 64:2008 by the Bureau of Agriculture and Fisheries Product Standards (BAFPS) of the Philippines and  

According to the standard, the fresh Bananas are classified in 3 classes:

Extra class – Banana in this class must be of superior quality. It must have all the typical characteristics and color of the variety and/or commercial type. It must be mature, clean, well-formed, well-trimmed and free of decay, split fingers, loose fingers, bruises, blemishes and discoloration caused by diseases, insects, molds, latex burn, and mechanical damage. Very slight superficial defects are allowed, provided these do not affect the general appearance of the produce, the quality, the keeping quality and presentation in the package.

Class I – Banana in this class must be of good quality. It must have all the typical characteristics and color of the variety and/or commercial type. It must be mature, clean, well-formed, well-trimmed and free of decay, split fingers, loose fingers, bruises, blemishes and discoloration caused by diseases, insects, molds, latex burn, and mechanical damage. Slight defects of the fingers, however, may be allowed, provided these do not affect the general appearance of the produce, the quality, the keeping quality and presentation in the package:

- slight defects in shape and color

- slight defects on the skin due to rubbing and other defects such sunburns and

- blemishes not exceeding 5 % of the total surface area.

The defects must not, in any case, affect the flesh of the fruit.

Class II – This class includes banana which do not qualify for inclusion in higher classes but satisfy the minimum requirements specified in Section 5 of the standard document. The following defects, however, may be allowed, provided the banana retain their essential characteristics as regards the quality, the keeping quality and presentation in the package:

- defects in shape and color;

- defects on the skin due to rubbing and other defects such as sunburn and

- blemishes not exceeding 10 % of the total surface area.

The defects must not, in any case, affect the flesh of the fruit. 

There are 3 groups of the sizing; Large-sized fruits, Medium size and Small sizes. The size classification is determined either by length or diameter. The length is measured based on the middle finger in the outer row from the blossom end to the base of the pedicel where the edible flesh ends and maximum diameter of the equatorial section of the fruit. The size tolerance, for all classes, is 10%  by number or weight of banana corresponding to the size immediately above or below that indicated on the package. 

The Bureau of Agriculture and Fisheries Standards (BAFS) also published the Philippine National Standards (PNS) Fresh Fruit - Saba & Cardaba Bananas - Specification (PNS/BAFPS 08:2004). These variety is mainly for cooking. 

In the Philippines, the certifications for MNC, corporate growers and cooperative growers include PhilGAP, JAS, GlobalGap, ISO, ECOCERT, and Rainforest Alliance.

How are bananas graded?

Extra Class

-Bananas in this class must be of superior quality. They must be characteristic of the variety and/or commercial type. The fingers must be free of defects, with the exception of very slight superficial defects, provided these do not affect the general appearance of the produce, the quality, the keeping quality and presentation in the package.

-Five percent by number or weight of bananas not satisfying the requirements of the class, but meeting those of Class I or, exceptionally, coming within the tolerances of that class.


Class I

-Bananas in this class must be of good quality. They must be characteristic of the variety. The following slight defects of the fingers, however, may be allowed, provided these do not affect the general appearance of the produce, the quality, the keeping quality and presentation in the package:

-Slight defects in shape and color;

-Slight skin defects due to rubbing and other superficial defects not exceeding 2 cm^2 of the total surface area.

-The defects must not, in any case, affect the flesh of the fruit

-Ten percent by number or weight of bananas not satisfying the requirements of the class, but meeting those of Class II or, exceptionally, coming within the tolerances of that class.


Class II

-This class includes bananas which do not qualify for inclusion in the higher classes, but satisfy the minimum requirements specified in Section 2.1 above. The following defects, however, may be allowed, provided the bananas retain their essential characteristics as regards the quality, the keeping quality and presentation

-Defects in shape and colour, provided the product retains the normal characteristics of bananas

-Skin defects due to scraping, scabs, rubbing, blemishes or other causes not exceeding 4 cm^2 of the total surface area.

-The defects must not, in any case, affect the flesh of the fruit.

-Ten percent by number or weight of bananas satisfying neither the requirements of the class nor the minimum requirements, with the exception of produce affected by rotting, major imperfections or any other deterioration rendering it unfit for consumption


Size 

- The minimum length should not be less than 14.0 cm and the minimum grade not less than 2.7 cm

What Are the Different Grades of Bananas?

UNECE Classification for Bananas

  • Extra Class – Bananas in this class must be of superior quality. It must have all the typical characteristics and colors of the variety and/or commercial type. It must be mature, clean, well-formed, well-trimmed, and free of decay, split fingers, loose fingers, bruises, blemishes, and discoloration caused by diseases, insects, molds, latex burn, and mechanical damage. Very slight superficial defects are allowed, provided these do not affect the general appearance of the produce, the quality, the keeping quality, and the presentation in the package.
  • Class I – Bananas in this class must be of good quality. It must have all the typical characteristics and colors of the variety and/or commercial type. It must be mature, clean, well-formed, well-trimmed, and free of decay, split fingers, loose fingers, bruises, blemishes, and discoloration caused by diseases, insects, molds, latex burn, and mechanical damage. Slight defects of the fingers, however, may be allowed, provided these do not affect the general appearance of the produce, the quality, the keeping quality, and presentation in the package:

        - Slight defects in shape and color;

        - Slight defects on the skin due to rubbing and other defects such as sunburns and blemishes not exceeding 5% of the total surface area.

The defects must not, in any case, affect the flesh of the fruit.

  • Class II – This class includes bananas that do not qualify for inclusion in higher classes but satisfy the minimum requirements. The following defects, however, may be allowed, provided the banana retains its essential characteristics as regards the quality, the keeping quality, and presentation in the package:

        - Defects in shape and color;

        - Defects on the skin due to rubbing and other defects such as sunburn and blemishes not exceeding 10% of the total surface area.

The defects must not, in any case, affect the flesh of the fruit.

General Product Introduction

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