Sub Product
Chocolate Marshmallow, Gluten-Free Marshmallow, Large Marshmallow, Mini Marshmallow, +5
Raw Materials
Corn Starch, Corn Syrup, Dextrose, Edible Bovine Gelatin, +1
HS Code
170490
Last Updated
2026-06-17
Key takeaways for search and sourcing teams
- Pakistan Marshmallow market intelligence page includes 0 premium suppliers & manufacturers.
- 2 sampled export transactions for Pakistan are summarized.
- 13 export partner companies (including manufacturers) and 2 import partner companies are mapped for Marshmallow in Pakistan.
- Wholesale sample entries: 0; farmgate sample entries: 0.
- 5 export partner countries and 5 import partner countries are ranked.
- Latest reference year in this page dataset is 2024.
- Page data last updated on 2026-06-17.
Marshmallow Export Supplier & Manufacturer Intelligence, Price Trends, and Trade Flows in Pakistan
13 export partner companies are tracked for Marshmallow in Pakistan. Use Supply Chain Intelligence company profiles and analytics to validate exporter coverage, partner quality, and route priorities.
Explore Marshmallow export intelligence in Pakistan, including 2 sampled supplier transactions, monthly unit-price ranges, and partner-country trade flow patterns for HS Code 170490.
Scatter points are sampled from 100.0% of the full transaction dataset.
Sample Export Supplier & Manufacturer Transaction Records for Marshmallow in Pakistan
2 sampled Marshmallow transactions in Pakistan include date, origin, and partner-country context to benchmark export prices and supplier trading patterns.
Marshmallow sampled transaction unit prices by date in Pakistan: 2025-11-06: 1.49 USD / kg, 2025-09-11: 2.79 USD / kg.
| Date | Reported Product | Unit Price | Exporter | Importer | |
|---|---|---|---|---|---|
| 2025-11-06 | SAM*** ** **** ***** ** ************* * *********** ***** ****** ** *** ******* **** *** ***** | 1.49 USD / kg | (Pakistan) | (United States) | |
| 2025-09-11 | JEL** ** ************* * ****************** ********** ****** ********** ********** ********** ***** ********** ***************** *********************** *********** ********** ************ ***************** **************** ******* ** *** *************** | 2.79 USD / kg | (Pakistan) | (United Arab Emirates) |
Top Marshmallow Export Suppliers, Manufacturers, and Companies in Pakistan
Review leading exporter profiles and benchmark them against 13 total export partner companies tracked for Marshmallow in Pakistan. Use Supply Chain Intelligence company profiles and analytics to shortlist sourcing and export partners faster.
(Pakistan)
Latest Export Transaction: 2026-05-17
Employee Size: 1 - 10 Employees
Industries: Others
Value Chain Roles: Distribution / Wholesale
(Pakistan)
Latest Export Transaction: 2026-05-17
Employee Size: 11 - 50 Employees
Industries: Beverage ManufacturingFood ManufacturingFood Packaging
Value Chain Roles: Distribution / WholesaleFood Manufacturing
(Pakistan)
Latest Export Transaction: 2026-05-17
Industries: Food Wholesalers
Value Chain Roles: Trade
(Pakistan)
Latest Export Transaction: 2026-05-17
Employee Size: 11 - 50 Employees
Sales Revenue: USD 1M - 5M
Industries: Others
Value Chain Roles: Trade
(Pakistan)
Latest Export Transaction: 2026-05-17
Industries: Food Wholesalers
Value Chain Roles: Trade
(Pakistan)
Latest Export Transaction: 2026-05-17
Industries: Others
Value Chain Roles: Trade
Pakistan Export Partner Coverage
13 companies
Total export partner company count is a core signal of Pakistan export network depth for Marshmallow.
Exporters and importers can open Supply Chain Intelligence company profiles and analytics to assess Marshmallow partner concentration, capacity signals, and trade relevance in Pakistan.
Annual Export Value, Volume, and Supplier Market Size for Marshmallow in Pakistan (HS Code 170490)
Analyze 3 years of Marshmallow export volume and value in Pakistan to evaluate supplier market growth, seasonality, and trade volatility.
| Year | Volume | Value |
|---|---|---|
| 2024 | 25,807,613 | 59,856,192 USD |
| 2023 | 32,692,676 | 71,164,130 USD |
| 2022 | 30,448,270 | 70,099,303 USD |
Top Destination Markets for Marshmallow Exports from Pakistan (HS Code 170490) in 2024
For 2024, compare export volume and value across the top 5 destination countries for Marshmallow exports from Pakistan.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | United Arab Emirates | 2,871,725 | 13,231,603.47 USD |
| 2 | United States | 2,276,823 | 5,975,172.292 USD |
| 3 | United Kingdom | 1,656,874 | 4,765,968.208 USD |
| 4 | Oman | 1,507,855 | 4,631,516.952 USD |
| 5 | Afghanistan | 4,439,346 | 4,470,625.315 USD |
Marshmallow Import Buyer Intelligence and Price Signals in Pakistan: Buyers, Demand, and Trade Partners
2 import partner companies are tracked for Marshmallow in Pakistan. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to analyze buyer demand, partner density, and downstream channels.
Scatter points are sampled from 100.0% of the full transaction dataset.
Sample Import Transaction and Price Records for Marshmallow in Pakistan
4 sampled Marshmallow import transactions in Pakistan provide date, origin, and trade-country context to benchmark price levels and demand-side trading patterns.
Marshmallow sampled import transaction unit prices by date in Pakistan: 2026-01-18: 6.47 USD / kg, 2025-12-06: 7.28 USD / kg, 2025-10-08: 2.09 USD / kg, 2025-08-18: 10.84 USD / kg.
| Date | Reported Product | Unit Price | Exporter | Importer | Origin | |
|---|---|---|---|---|---|---|
| 2026-01-18 | 734******* * ************ * **** | 6.47 USD / kg | (-) | (-) | - | |
| 2025-12-06 | 250******* * ************ ******* ********* | 7.28 USD / kg | (-) | (-) | - | |
| 2025-10-08 | MAR******** ******** **** | 2.09 USD / kg | (-) | (-) | - | |
| 2025-08-18 | 883********* ***************** ************ ********* *** *** ********* **** *** ***** ********* ******* ******* ********* **** | 10.84 USD / kg | (-) | (-) | - |
Top Marshmallow Buyers, Importers, and Demand Partners in Pakistan
Review leading buyer profiles and compare them with 2 total import partner companies tracked for Marshmallow in Pakistan. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate demand-side partner fit.
(Pakistan)
Latest Import Transaction: 2026-05-17
Industries: Food Manufacturing
Value Chain Roles: Food ManufacturingTrade
(Pakistan)
Latest Import Transaction: 2026-05-17
Employee Size: Over 1000 Employees
Industries: Beverage ManufacturingFood ManufacturingFood Packaging
Value Chain Roles: Distribution / WholesaleFood ManufacturingLogistics
Pakistan Import Partner Coverage
2 companies
Import partner company count highlights demand-side visibility for Marshmallow in Pakistan.
Use Supply Chain Intelligence analytics and company profiles to identify active Marshmallow importers, distributors, and buyer networks in Pakistan.
Annual Import Value, Volume, and Demand Size for Marshmallow in Pakistan (HS Code 170490)
Track 3 years of Marshmallow import volume and value in Pakistan to assess demand growth and market momentum.
| Year | Volume | Value |
|---|---|---|
| 2024 | 1,229,560 | 2,802,038 USD |
| 2023 | 969,779 | 2,542,464 USD |
| 2022 | 1,212,175 | 2,673,852 USD |
Top Origin Supplier Countries Supplying Marshmallow to Pakistan (HS Code 170490) in 2024
For 2024, compare import volume and value across the top 5 origin supplier countries supplying Marshmallow to Pakistan.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | China | 424,524.57 | 1,106,716.918 USD |
| 2 | Turkiye | 308,949 | 646,759.252 USD |
| 3 | Indonesia | 253,174 | 434,022.948 USD |
| 4 | Spain | 105,218 | 276,248.412 USD |
| 5 | Brazil | 23,378 | 74,306.172 USD |
Classification
Product TypeProcessed Food
Product FormShelf-stable confectionery
Industry PositionBranded Consumer Packaged Food
Market
Marshmallows in Pakistan are sold as shelf-stable sugar confectionery, typically made as an aerated candy using sugar/glucose syrup and gelatin. The market includes domestic production (e.g., locally listed Candyland marshmallow products) alongside imports, distributed through both traditional retail and modern trade. Imported marshmallows must comply with Pakistan’s SRO 237 (19 Feb 2019) requirements, including Urdu/English printed labels and halal certification/logo on consumer packaging, and a minimum remaining shelf life at import. Because marshmallow formulations commonly contain gelatin, halal assurance and accurate ingredient labeling are central market-access sensitivities.
Market RoleDomestic consumer market with domestic manufacturing; imports present but compliance-sensitive
Domestic RoleRetail confectionery and multipurpose dessert ingredient (snacking, baking, hot beverages).
Market GrowthNot Mentioned
Specification
Physical Attributes
- Soft, aerated foam texture; typically pillow, puff, or twisted shapes
- Non-sticky exterior commonly achieved via dusting/coating and moisture control
Compositional Metrics
- Typical ingredient base includes sugar/glucose syrup/dextrose with gelatin as the gelling/aeration stabilizer
Packaging
- Individually wrapped pieces and multi-pack boxes/pouches for retail
- Moisture-barrier packaging to limit stickiness and deformation during storage
- For imports: consumer-pack labeling printed in Urdu and English with halal logo (SRO 237 compliance expectation)
Supply Chain
Value Chain
- Sugar/glucose + gelatin input sourcing → confectionery manufacturing/packing → distributor/wholesaler → retail (traditional and modern trade) → consumer
Temperature
- Ambient distribution; store cool and dry and avoid heat/humidity to reduce stickiness and texture collapse
Shelf Life
- Import control sensitivity: shipments of imported foods must meet remaining shelf-life requirements at the time of import under SRO 237 implementation guidance
Freight IntensityMedium
Transport ModeSea
Risks
Regulatory Compliance HighNoncompliance with SRO 237 import conditions (Urdu/English printed consumer-pack labeling, halal certification/logo requirements, and remaining shelf-life conditions) can lead to customs holds, rejection, or forced re-export—especially for gelatin-containing confectionery where halal integrity is scrutinized.Pre-print compliant Urdu/English labels and halal logo on final consumer packaging (no post-arrival stickering), secure halal certification accepted by Pakistan, and pre-validate remaining shelf-life at expected clearance date.
Import Tax Burden MediumHigh border tax incidence for HS 170490900000 (including customs duty plus regulatory/additional duties, sales tax, and withholding/income tax at import) can materially raise landed cost and constrain price competitiveness for imported marshmallows.Model total landed cost using the declared HS code and official tariff tools; consider pack-size optimization and channel selection (e.g., modern trade vs. wholesale) to protect margin.
Food Safety MediumPackaged confectionery can be flagged for misbranding or noncompliant labeling/ingredient declarations (e.g., color additive declarations, date marking, incomplete ingredient information) under provincial food authority oversight in key consumption provinces.Align ingredient lists (including additive declarations) and date marking with local labeling expectations and retain test/COA files for importer quality assurance.
Logistics MediumFreight and port dwell-time volatility can increase landed cost and elevate deformation/stickiness risk if consignments face prolonged holds awaiting documentary/label verification.Use moisture/heat protective packaging, plan clearance documentation ahead of ETA, and build buffer for port dwell time in delivery commitments.
Labor & Social
- Halal integrity and mislabeling risk (e.g., unclear gelatin source) can trigger consumer backlash, retailer delisting, and enforcement actions for packaged confectionery.
FAQ
What HS code is typically used for importing marshmallows into Pakistan, and what duties apply?Marshmallows are commonly classified under HS 170490900000 (sugar confectionery, not containing cocoa – other). For this code, Pakistan’s Trade Information Portal shows Customs Duty 20%, Regulatory Duty 40%, Additional Customs Duty 4%, Sales Tax (VAT) 25%, and Income Tax 12% at import (check current applicability and bases for your shipment).
What are the key Pakistan import compliance requirements for marshmallows as a packaged food?Implementation guidance for SRO 237 indicates imported foods must have required label information printed in both Urdu and English on the consumer package (no post-arrival stickering/overprinting), must display the halal certification body logo on the package, and must be accompanied by a halal certificate, with remaining shelf-life conditions applied at import.
Why is halal compliance a deal-breaker risk for marshmallows in Pakistan?Modern marshmallows commonly use gelatin as a key ingredient, and SRO 237 implementation guidance requires halal certification and a halal logo for imported foods. If the gelatin source or halal documentation/labeling is unclear or noncompliant, shipments can face customs holds or rejection and products can be delisted by retailers.
Sources
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