Naan Suppliers & Prices in Malaysia — Market Overview 2026
Sub Product
Butter Naan, Conventional Naan, Frozen Naan, Garlic Naan, +3
Raw Materials
Cow Milk, Cow Milk Butter, Salt, Wheat Flour, +3
HS Code
190590
Last Updated
2026-09-13
Key takeaways for search and sourcing teams
- 5 sampled export transactions for Malaysia are summarized.
- 4 export partner companies (including manufacturers) and 3 import partner companies are mapped for Naan in Malaysia.
- 5 export partner countries and 5 import partner countries are ranked.
- Latest reference year in this page dataset is 2024.
- Page data last updated on 2026-09-13.
Naan Export Supplier & Manufacturer Intelligence, Price Trends, and Trade Flows in Malaysia
4 export partner companies are tracked for Naan in Malaysia. Use Supply Chain Intelligence company profiles and analytics to validate exporter coverage, partner quality, and route priorities.
Explore Naan export intelligence in Malaysia, including 5 sampled supplier transactions, monthly unit-price ranges, and partner-country trade flow patterns for HS Code 190590.
Scatter points are sampled from 100.0% of the full transaction dataset.
Sample Export Supplier & Manufacturer Transaction Records for Naan in Malaysia
5 sampled Naan transactions in Malaysia include date, origin, and partner-country context to benchmark export prices and supplier trading patterns.
Naan sampled transaction unit prices by date in Malaysia: 2026-01-28: 3.82 USD / kg, 2026-01-16: 3.08 USD / kg, 2026-01-06: 3.41 USD / kg, 2025-11-25: 3.55 USD / kg, 2025-11-06: 3.55 USD / kg.
| Date | Reported Product | Unit Price | Exporter | Importer | |
|---|---|---|---|---|---|
| 2026-01-28 | FRO*** ***** **** ******************** ******** ***** | 3.82 USD / kg | (Malaysia) | (Philippines) | |
| 2026-01-16 | REA** ** *** ********* **** ***** ******* **** **** ******** **** ******* ***** ***** ***** ** *** ********* **** ******** ** ******** ***** ** ****** **** ***** *********** ** *** ******* ******* ** ****** * * ** ***** ** ** ** ***** *** *** *** ** **** | 3.08 USD / kg | (Malaysia) | (United States) | |
| 2026-01-06 | [빵류* ** * ********** **** ******** | 3.41 USD / kg | (Malaysia) | (South Korea) | |
| 2025-11-25 | [빵류* ******* | 3.55 USD / kg | (Malaysia) | (South Korea) | |
| 2025-11-06 | [빵류* ******* | 3.55 USD / kg | (Malaysia) | (South Korea) |
Top Naan Export Suppliers, Manufacturers, and Companies in Malaysia
Review leading exporter profiles and benchmark them against 4 total export partner companies tracked for Naan in Malaysia. Use Supply Chain Intelligence company profiles and analytics to shortlist sourcing and export partners faster.
(Malaysia)
Latest Export Transaction: 2026-01-12
Recently Export Partner Companies: 1
Employee Size: 101 - 500 Employees
Sales Revenue: USD 5M - 10M
Industries: Food Manufacturing
Value Chain Roles: Food ManufacturingTrade
(Malaysia)
Latest Export Transaction: 2026-08-13
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Beverage ManufacturingFood ManufacturingFood Packaging
Value Chain Roles: Distribution / WholesaleFood ManufacturingTrade
(Malaysia)
Latest Export Transaction: 2026-08-13
Industries: Food Wholesalers
Value Chain Roles: Distribution / Wholesale
(Malaysia)
Latest Export Transaction: 2026-08-13
Industries: Food ManufacturingFood Wholesalers
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetail
Malaysia Export Partner Coverage
4 companies
Total export partner company count is a core signal of Malaysia export network depth for Naan.
Exporters and importers can open Supply Chain Intelligence company profiles and analytics to assess Naan partner concentration, capacity signals, and trade relevance in Malaysia.
Annual Export Value, Volume, and Supplier Market Size for Naan in Malaysia (HS Code 190590)
Analyze 3 years of Naan export volume and value in Malaysia to evaluate supplier market growth, seasonality, and trade volatility.
| Year | Volume | Value |
|---|---|---|
| 2024 | 222,824,799 | 727,550,515 USD |
| 2023 | 204,949,114 | 667,155,413 USD |
| 2022 | 197,251,831 | 617,411,117 USD |
Top Destination Markets for Naan Exports from Malaysia (HS Code 190590) in 2024
For 2024, compare export volume and value across the top 5 destination countries for Naan exports from Malaysia.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | Singapore | 67,525,914.916 | 150,865,678.918 USD |
| 2 | Australia | 22,082,418.88 | 71,549,343.001 USD |
| 3 | Japan | 15,554,807.57 | 65,473,204.167 USD |
| 4 | United States | 12,632,638.53 | 52,654,335.66 USD |
| 5 | South Korea | 12,392,042.049 | 50,398,073.361 USD |
Sourcing diagnosis
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Naan Import Buyer Intelligence and Price Signals in Malaysia: Buyers, Demand, and Trade Partners
3 import partner companies are tracked for Naan in Malaysia. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to analyze buyer demand, partner density, and downstream channels.
Scatter points are sampled from 100.0% of the full transaction dataset.
Sample Import Transaction and Price Records for Naan in Malaysia
5 sampled Naan import transactions in Malaysia provide date, origin, and trade-country context to benchmark price levels and demand-side trading patterns.
Naan sampled import transaction unit prices by date in Malaysia: 2026-07-13: 2.83 USD / kg, 2026-07-12: 2.70 USD / kg, 2026-07-05: 2.42 USD / kg, 2026-05-21: 2.42 USD / kg, 2026-05-16: 2.83 USD / kg.
| Date | Reported Product | Unit Price | Exporter | Importer | Origin | |
|---|---|---|---|---|---|---|
| 2026-07-13 | IND*** ***** ** *** ****** ******** ****** **** *********** *** | 2.83 USD / kg | (-) | (-) | - | |
| 2026-07-12 | IND*** ***** ** *** ****** **** ****** *********** *** | 2.70 USD / kg | (-) | (-) | - | |
| 2026-07-05 | IND*** ***** ** *** ****** ******** *************** *** | 2.42 USD / kg | (-) | (-) | - | |
| 2026-05-21 | IND*** ***** ** *** ****** ******** *************** *** | 2.42 USD / kg | (-) | (-) | - | |
| 2026-05-16 | IND*** ***** ** *** ****** ******** ****** **** *********** *** | 2.83 USD / kg | (-) | (-) | - |
Top Naan Buyers, Importers, and Demand Partners in Malaysia
Review leading buyer profiles and compare them with 3 total import partner companies tracked for Naan in Malaysia. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate demand-side partner fit.
(Malaysia)
Latest Import Transaction: 2026-08-13
Employee Size: 101 - 500 Employees
Industries: Food Manufacturing
Value Chain Roles: Food Manufacturing
(Malaysia)
Latest Import Transaction: 2026-08-13
Employee Size: Over 1000 Employees
Sales Revenue: USD 50M - 100M
Industries: Beverage ManufacturingFood Manufacturing
Value Chain Roles: Distribution / WholesaleFood Manufacturing
(Malaysia)
Latest Import Transaction: 2025-12-31
Recently Import Partner Companies: 1
Employee Size: 101 - 500 Employees
Sales Revenue: USD 5M - 10M
Industries: Food Manufacturing
Value Chain Roles: Food ManufacturingTrade
Malaysia Import Partner Coverage
3 companies
Import partner company count highlights demand-side visibility for Naan in Malaysia.
Use Supply Chain Intelligence analytics and company profiles to identify active Naan importers, distributors, and buyer networks in Malaysia.
Annual Import Value, Volume, and Demand Size for Naan in Malaysia (HS Code 190590)
Track 2 years of Naan import volume and value in Malaysia to assess demand growth and market momentum.
| Year | Volume | Value |
|---|---|---|
| 2024 | 67,302,119 | 115,899,033 USD |
| 2022 | 32,989,607 | 76,942,039 USD |
Top Origin Supplier Countries Supplying Naan to Malaysia (HS Code 190590) in 2024
For 2024, compare import volume and value across the top 5 origin supplier countries supplying Naan to Malaysia.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | China | 24,609,358.97 | 34,672,205.127 USD |
| 2 | Indonesia | 13,980,578.27 | 18,920,341.728 USD |
| 3 | Thailand | 3,905,173.18 | 10,538,706.128 USD |
| 4 | Singapore | 3,774,176.77 | 7,551,047.206 USD |
| 5 | Japan | 1,475,550.59 | 6,010,922.687 USD |
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Price data
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Classification
Product TypeProcessed Food
Product FormReady-to-heat (Chilled/Frozen packaged flatbread)
Industry PositionPackaged Bakery Product
Market
Naan in Malaysia is a mainstream wheat-based flatbread consumed heavily through foodservice (notably Indian/Mamak dining) and increasingly through modern-trade packaged formats such as chilled or frozen ready-to-heat naan. The market is primarily domestic consumption-led, supplied by local bakeries/frozen flatbread manufacturers alongside some imported packaged flatbreads. Halal positioning is commercially important in Malaysia, and products making halal claims must align with Malaysian halal governance. For packaged naan, cold-chain integrity (for frozen) and labeling/document compliance are key determinants of import and retail execution.
Market RoleDomestic consumption market supplied by domestic production and imports
Domestic RoleStaple foodservice flatbread with a packaged ready-to-heat retail segment
SeasonalityYear-round demand and availability; packaged retail supply is largely non-seasonal.
Specification
Secondary Variety
- Plain naan
- Garlic naan
- Butter-style naan
- Wholewheat/atta-style variants (selected SKUs)
Physical Attributes
- Soft, pliable texture with blistered/browned surface from high-heat baking
- Thickness and diameter consistency for foodservice portion control and retail pack uniformity
- Low defect tolerance for scorching, tearing, dehydration, or freezer burn (frozen)
Compositional Metrics
- Moisture retention and staling rate are key quality drivers for packaged naan
- Salt/fat content and the presence of dairy (ghee/butter) vary by SKU and must match labeling
Packaging
- Plastic film multi-packs (often with inner separators) for chilled/frozen retail
- Outer carton case packaging for frozen distribution
- Date marking and lot coding required for traceability and recall readiness
Supply Chain
Value Chain
- Flour and ingredients sourcing → bakery manufacturing → cooling → packaging and labeling → (optional) freezing → cold storage → distributor/retailer/foodservice delivery → consumer reheat/finish
Temperature
- Frozen SKUs require continuous temperature control to avoid thaw-refreeze damage and quality loss.
- Chilled SKUs require temperature discipline to manage mold and shelf-life risk.
Atmosphere Control
- Moisture- and oxygen-barrier packaging helps slow staling and mold growth for packaged naan.
- Frozen packaging integrity is important to reduce dehydration/freezer burn during storage and shipping.
Shelf Life
- Primary quality failure mode is staling/drying; packaging integrity and time-temperature control are critical.
- Post-thaw handling practices materially affect sensory quality for frozen naan.
Freight IntensityHigh
Transport ModeSea
Risks
Regulatory Compliance HighHalal-related non-compliance (e.g., unverified animal-derived ingredients, non-recognized certification, or improper halal logo/claim usage) can block key channels in Malaysia and trigger enforcement and reputational damage.Align formulation, processing aids, and supply chain with Malaysia-recognized halal requirements; maintain an auditable halal dossier and validate certification recognition before shipment and labeling.
Logistics MediumFrozen/chilled naan is highly sensitive to cold-chain breaks and freight volatility; temperature excursions can degrade quality and increase rejection risk, while reefer freight spikes can compress margins.Use qualified reefer logistics providers, implement temperature monitoring, build buffer inventory for key customers, and evaluate in-market production or finishing to reduce reefer dependence.
Food Safety MediumPackaged naan can face food safety and compliance risks from microbial spoilage (mold), foreign matter, and allergen mislabeling (wheat/gluten; dairy in flavored variants).Operate under HACCP/ISO 22000 controls, validate shelf-life and packaging integrity, and run pre-shipment label-to-formulation checks with allergen verification.
Documentation Gap MediumMismatch between import documents, label claims, and actual ingredient composition can cause clearance delays, relabeling, or detention.Maintain a controlled specification file (ingredients, additives, allergens, nutrition/claims) and reconcile it against final printed labels and shipping documents before dispatch.
Sustainability
- If palm oil-based shortenings are used in formulations, buyers may request palm oil sustainability/traceability assurances due to deforestation and supply-chain scrutiny.
- Plastic packaging waste (multi-pack films) can trigger retailer sustainability requirements and packaging reduction expectations.
Labor & Social
- Heightened due diligence expectations around migrant labor recruitment and working conditions in manufacturing, warehousing, and logistics supply chains in Malaysia.
Standards
- HACCP
- ISO 22000
- FSSC 22000
- BRCGS Food Safety
FAQ
Is halal certification required for packaged naan in Malaysia?Halal is commercially important in Malaysia, and many buyers and channels expect halal assurance. If you use a halal logo or make halal claims, you need to follow Malaysia’s halal governance and ensure your ingredients and documentation meet the relevant requirements overseen by JAKIM.
What documents are commonly needed to import packaged naan into Malaysia?Importers typically prepare a customs import declaration supported by commercial documents (invoice, packing list, bill of lading/air waybill). Importers may also need product specifications and final label artwork for compliance review, plus a certificate of origin when claiming preferential tariff treatment and halal documentation when halal is claimed or required by the buyer.
What are common reasons packaged naan shipments get delayed at clearance or rejected by buyers in Malaysia?Common issues include label-to-formulation mismatches (ingredients, additives, allergens, date marking, importer details), insufficient or non-recognized halal documentation when the channel requires it, and cold-chain or packaging failures that lead to quality loss for frozen/chilled products.
Sources
Other Naan Country Markets for Supplier, Manufacturer, Export, and Price Comparison from Malaysia
Compare Naan supplier coverage, trade flows, and price benchmarks across countries related to Malaysia.
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Related Naan Product Categories
Browse parent, sub, derived, and raw-material product market pages related to Naan.
Sub products: Butter Naan, Conventional Naan, Frozen Naan, Garlic Naan, Gluten-Free Naan, Organic Naan, Whole Wheat Naan
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