Bestore's Milk Protein Bars Thrive Amid "Natural and Healthy" Snack Trend, Achieving Record Sales

The "natural and healthy new snacks" trend has significantly boosted the popularity of breakfast products, notably the Bestore milk protein bar series, whose monthly sales have exceeded 7 million bars.

During an August 2 live broadcast by the Food & Beverage Innovation Forum (FBIF), "Looking for the Next Super Product," Bestore milk protein bar's project manager discussed how the company’s products achieve a soft texture and rich milk flavor without adding water, using high-quality New Zealand milk powder as a primary ingredient. Since its launch in 2024, the milk protein bar series has garnered positive reviews from food bloggers and achieved omnichannel sales of over USD 1.26 million (CNY 9 million) in Jul-24.

Figure 1. Bestore’s Milk protein bar (200g pack)

Bestore's new brand proposition, "Natural and Healthy New Snacks," aligns with the latest "Five Reductions" trend, aiming to improve food health by reducing five key components: salt, sugar, oil, food additives, and calories. This makes Bestore a pioneering brand in promoting natural and healthy snacks. This concept has driven the success of the milk protein bar series, making it a popular choice for breakfast and tea breaks among young consumers.

Figure 2. Bestore’s new 2024 slogan is "Naturally light, delicious, and indulgent"

The success of Bestore's milk protein bars can be attributed to the company's continuous innovation and deep understanding of consumer needs, subtly promoting a healthier lifestyle. The Bestore milk bread stick series includes the milk protein bar and the whey protein bread stick. Sold mainly in stores, the milk protein bar uses New Zealand milk powder, contains at least 21% pure milk, and is free from trans fatty acids. It offers a soft texture and rich milk flavor. The whey protein bread stick, available primarily through e-commerce channels, contains at least 19% pure milk and whey protein and has no added sucrose or trans fatty acids. Unlike typical bread made with water, these products are made with pure milk and flour, ensuring a rich, milky flavor and a soft, cohesive texture.

Addressing Health Concerns with Trans Fat-Free Ingredients and Quality

In recent years, health-conscious consumers have increasingly scrutinized ingredient lists, particularly "hydrogenated vegetable oil", due to its association with heart disease, diabetes, and other health risks. Bestore's milk protein bar series uses high-quality oils to address these concerns, ensuring zero trans fatty acids.

Bestore's milk protein bars took eight months from research and development to stabilization, achieving a soft, dense texture with a rich milk flavor. Overcoming fermentation, baking time, and moisture control challenges. The result is a portable, individually packaged snack that is both healthy and delicious, aligning with the brand's value proposition of "natural and healthy new snacks." Through efficient supply chain management, Bestore has also offered these products at affordable prices, with an average price of USD 2.08 (CNY 14.80) in Taobao, China's largest online marketplace, further enhancing their appeal.

Bestore's Commitment to Quality, Elevating Health-Conscious Snacking through Innovative, Natural Ingredients

Bestore's milk protein bars have become popular due to their competitive pricing and overall quality, combining superior milk sources, nutrition, health benefits, taste, and packaging appeal. The brand's "Natural and Healthy New Snacks" value proposition emphasizes high-end, natural, and healthy ingredients, adhering to the "Five Reductions Concept," which focuses on reducing additives and promoting healthier recipes.

Bestore's commitment to quality is evident in its plan to remove all unnecessary additives over the next three years through technological innovation. This approach aims to drive the healthy and high-quality development of the food industry. This approach has already resulted in successful products like its baked cake series and milk protein bars, which align with consumer expectations for natural and healthy snacks.

Retailers and specialty stores are encouraged to stock Bestore milk protein bars, given their proven market appeal and competitive pricing. As of August 2024, prices for Bestore milk protein bars range from USD 2.36 to 2.64 (CNY 16.9 to 18.9) on SMZDM (什么值得买), USD 1.52 (CNY 10.9) on Pinduoduo, USD 1.65 to 2.08 (CNY 11.80 to 14.80) on Taobao, and USD 2.67 (CNY 19.1) on JD.com.