Market Overview

The global jams, jelly, and preserves market has experienced steady growth over the past few years. The 2024 forecast for market value is set at USD 4.82 billion, with further projections suggesting it will reach approximately USD 5.97 billion by 2029. This growth represents a compound annual growth rate (CAGR) of 4.38%. Key growth drivers in the jam industry include increasing disposable income, particularly in emerging markets, allowing consumers to spend more on premium food products like jam. The COVID-19 pandemic has also boosted the market due to the heightened reliance on convenient, easy-to-consume food products amid the work-from-home culture.

Figure 1. Market Size Forecast Jam, Jelly, and Preserves Industry

In 2023, the global export volume of jams reached 1,849,211 tons. Leading the exports, Italy contributed 150,758 tons, accounting for 8.15% of the worldwide share. Chile followed with 135,482 tons (7.33%), and India with 127,959 tons (6.92%). France and Belgium exported 122,546 tons (6.63%) and 97,620 tons (5.28%). Ecuador exported 94,578 tons (5.11%), Spain 93,028 tons (5.03%), and the Netherlands 83,573 tons (4.52%). Meanwhile, Türkiye exported 80,998 tons (4.38%) and Germany 74,952 tons (4.05%). These Top 10 exporters collectively underpin the robust global trade in jams, highlighting the extensive production and supply capabilities across various regions.

Figure 2. Top Jam Exporting Countries in 2023

In 2023, the global import volume of jams reached 1,779,940 tons. The United States (US) led the imports, bringing in 274,668 tons, which accounted for 15.43% of the global share. Djibouti followed with 198,401 tons (11.15%), and Germany imported 140,566 tons (7.90%). France imported 100,226 tons (5.63%) and the Netherlands 68,517 tons (3.85%). Canada and the United Kingdom (UK) contributed to the market with 60,689 tons (3.41%) and 52,350 tons (2.94%), respectively. Belgium imported 44,435 tons (2.50%), Spain 43,613 tons (2.45%), and Italy 40,371 tons (2.27%). These figures highlight the extensive demand for jams across different regions and underscore the market's global nature.

Figure 3. Top Jam Importing Countries in 2023

Key Industry Trends

The jam industry is evolving with major trends, including a focus on health and wellness, innovative flavors, premium and artisanal products, sustainability and ethical practices, and increased convenience and versatility.

Health and Wellness Focus

• Low-Sugar and Sugar-Free Jams: Growing health consciousness among consumers is driving demand for low-sugar and sugar-free options. Manufacturers are responding by developing products with reduced sugar content and using natural sweeteners like stevia or agave. Brands like Smucker's, Polaner, St. Dalfour, Good Good, and Nature's Hollow offer low-sugar and sugar-free jam options.

Figure 4. Sugar Free Jam Example

• Organic and Natural Ingredients: There is a significant trend towards organic jams made from natural ingredients without artificial additives or preservatives. Consumers are willing to pay a premium for products perceived as healthier and more environmentally friendly. Brands such as Bonne Maman, Crofters, St. Dalfour, Rigoni di Asiago, and Santa Cruz Organic offer jams made with organic and natural ingredients.

Figure 5. Organic Jam Example

Innovative Flavors and Exotic Ingredients

• Unique Flavor Combinations: To attract adventurous eaters, brands are introducing innovative flavor combinations such as mixed berries with herbs, tropical fruit blends, and combinations of fruit with spices.

Figure 6. Unique Flavored Jams Examples

• Superfoods and Functional Ingredients: Jams incorporating chia seeds, goji berries, and acai are becoming popular due to their added health benefits. These functional ingredients cater to health-conscious consumers looking for added nutritional value.

Figure 7. Functional Jams Example

Premium and Artisanal Products

• Small-Batch and Handmade Jams: There is a growing market for artisanal jams that emphasize quality and craftsmanship. Small-batch production methods and handmade processes appeal to consumers seeking authentic and premium products.
• Gourmet Jams: High-end jams with unique flavors and superior ingredients are gaining traction, particularly among food enthusiasts and gourmet shoppers. These products often come in attractive packaging and are marketed as luxury items. Gourmet jam brands such as Murray's, The Jam Stand, Fruit & Flower, and Tiptree are known for their artisanal, high-quality ingredients and distinctive flavor profiles.

Figure 7. Gourmet Jams Examples

Sustainability and Ethical Practices

• Eco-Friendly Packaging: Increasing awareness of environmental issues pushes companies to adopt sustainable packaging solutions. Glass jars, recyclable materials, and minimalistic packaging designs are becoming more common.
• Ethically Sourced Ingredients: Consumers are increasingly concerned about the sourcing of ingredients. Brands that emphasize fair trade practices support local farmers and ensure sustainable farming practices are gaining consumer trust and loyalty.

Convenience and Versatility

• Single-Serve and Portable Options: To cater to on-the-go consumers, manufacturers are introducing single-serve packets and portable jam options. These convenient packaging solutions are ideal for busy lifestyles and snacking.

Key Takeaways

The global jams, jelly, and preserves market presents a significant growth opportunity, driven by rising disposable incomes in emerging markets and increased demand for convenient food products, a trend that the COVID-19 pandemic has accelerated. The robust international demand for jams, as reflected in high export and import volumes, highlights the market's extensive reach and potential for expansion. This growing interest underscores the opportunity for producers and exporters to capitalize on evolving consumer preferences and strengthen their presence in this expanding market.

To capitalize on these trends, jam producers and exporters should focus on developing products that cater to the growing health-conscious consumer base, including low-sugar, sugar-free, and organic options using natural sweeteners. Emphasizing innovative and exotic flavor combinations and incorporating functional ingredients like superfoods can attract health-focused and adventurous consumers. Investing in premium and artisanal qualities through small-batch and handmade production can appeal to those seeking high-quality, authentic products. Adopting sustainable and ethical practices, including environmentally friendly packaging and fair trade sourcing, will boost brand reputation and build consumer trust. Lastly, offering convenient, single-serve, and portable options will meet the needs of busy, on-the-go consumers. Aligning with these trends will enable producers and exporters to strengthen their market position and drive continued growth in the global jams industry.