Quebec has seen a threefold increase in the production of Haskap berries since 2017, with the season for the unique berry being short to mid-June to the end of July. The province is a significant contributor to Canada's Haskap production. The berry is used both fresh and processed, with its unique taste attracting 'foodie' consumers and being marketed primarily locally so far. Haskap berries are hand-harvested for the fresh market and machine harvested for processing, resulting in a premium price that is similar to or slightly higher than raspberries. The challenge lies in raising awareness and expanding the consumer base for this distinct berry.