Brazil's beef consumption has hit a 25-year low and is expected to remain low through 2025 due to economic, environmental, and cultural factors. Factors include economic pressures such as meat inflation and the Ukrainian conflict's impact on corn and fertilizer prices, as well as health concerns and ethical dilemmas. The meat industry is also criticized for its environmental impact, with cattle requiring significant resources and contributing to greenhouse gas emissions. Additionally, a survey indicated that nearly half of Brazilians consume less meat, with some willingly reducing meat consumption multiple times a week.