Ukrainian hop producers are losing local customers to foreign producers
Innovation & Technology
Supply Chain Management
Published Mar 2, 2020
Over the last 5 years, domestic hop producers have provided the Ukrainian brewing industry with only 20% of hop products, while the rest has been imported. The vast majority of brewing companies in Ukraine belong to multinational companies that purchase hop products from large foreign producers, not because Ukrainian hop producers produce worse products, but simply these multinational companies have centralized purchasing.