Crownless pineapple is recommended for the environment in France

Shipping crownless pineapples do significantly affect the company’s CO2 footprint. In addition, removing the crown removes the most notorious breeding place of fungi from the pineapple. However, the big challenge remains to convince the retailer and the consumer that removing the crown from a pineapple does not influence the pineapple's quality, shelf life, or taste.

On the contrary, it adds value all along the supply chain. Cool Fresh International has already taken the marketing step and argues that it will take several years for crownless pineapples to take a substantial part of the market. It will be the growers that call the shots because their profitability and future survival will depend on getting the logistics costs as low as possible.