The Ministry of Agriculture and Rural Development in Vietnam is focusing on promoting the country's fruit and vegetable industry, particularly in terms of increasing exports to the Chinese market, including fresh chili peppers, coconuts, and possibly frozen durian. Fruit and vegetable export turnover is forecast to increase significantly in 2024, reaching a potential peak of $6-7 billion USD, with watermelon exports expected to double and durian becoming the highest-selling product. In 2023, fruit and vegetable export turnover reached nearly $5.6 billion USD, with China as the largest import market, accounting for 3.7 billion USD in turnover.