Peru's dominance as the world's largest quinoa supplier is being challenged by new producers, leading to a displacement of Peruvian quinoa and affecting other producers like Bolivia. Despite accelerated growth in quinoa crops in Peru, international prices in 2022 did not meet expectations, and shipments declined. The logistics crisis and lack of product differentiation also hindered the development of Peruvian quinoa. The high freight costs caused by quinoa crops in European countries, such as Spain and France, further diminished the competitiveness of distant producers like Peru and Bolivia. In 2022, Peruvian quinoa exports saw an 8% drop in volume and a 12% drop in value, with the United States being the main destination. Efforts are being made to differentiate the product and involve the state in the process.