Six Vietnamese fruit and vegetable enterprises attended the Fruit Logistica 2024 Fair in Berlin, Germany, from February 7-9, 2024, to expand their customer base and markets. The Vietnam Fruit and Vegetable Association (Vinafruit) organized seven booths for these businesses at the fair, which saw participation from 2,770 businesses from 94 countries. This event provided a platform for Vietnamese businesses to promote their products to the EU market and connect with new customers. Large German supermarket chains have been importing and distributing Vietnamese fruit products, contributing to the EU's annual import of fruits and vegetables worth about 60 billion USD.