In 1911, Domenico Norero Cerruti came to Ecuador from Italy and became a partner in one of the country's most important chocolate industries. Since then, his passion for cocoa beans, cocoa semi-finished products and chocolate has been passed down from generation to generation in his family. A fourth generation in this chocolate tradition and co-founder of LATIALI, Vicente Norero Narder has been passionate about the world of cocoa since childhood, visiting cocoa plantations and learning about how cocoa beans are transformed into chocolate. Observed. In 2007, after two years of his research into cocoa bean genetics and flavor his profile, the first fermentation system based on a strong traceability code was established. An improved post-harvest system has been introduced that takes into account the treatment of cocoa beans before and after fermentation, as well as the correct drying and storage of the beans.