Classification
Product TypeProcessed Food
Product FormShelf-stable (Jarred)
Industry PositionValue-added processed fruit product
Market
Strawberry jam/preserve is produced in Armenia by domestic processors and marketed under local brands, including strawberry preserve offerings from Noyan (Euroterm CJSC) and other Armenian canneries. Armenia also lists strawberry jam products for export on trade catalog platforms (e.g., RAGMAK strawberry jam listings). As an EAEU member state, Armenia follows EAEU technical regulations for food safety (TR TS 021/2011), food labeling (TR TS 022/2011), and food additives where applicable (TR TS 029/2012). Some Armenian brands position preserves with “hand-made/traditional recipe” and “no preservatives/artificial colors/flavorings” claims (e.g., Noyan strawberry preserve).
Market RoleDomestic consumer market with active local production and some export activity
Domestic RoleRetail preserved-fruit spread product sold in jars through grocery channels and online retailers
Specification
Physical Attributes- Jam is defined in Codex as fruit (whole/pieces/pulp/puree) mixed with sweetening foodstuffs and brought to a suitable consistency
Compositional Metrics- Codex STAN 296-2009: for jams/jellies, minimum fruit content is not less than 45% in general (with specified exceptions for certain fruits); soluble solids for finished products are between 60% to 65% or greater
Packaging- Glass jars are common for Armenian preserves/jams (e.g., 450 g strawberry preserve listings; 620 g strawberry jam export listing)
- Some Armenian export listings specify ambient storage conditions such as 0°C to +25°C
Supply Chain
Value Chain- Fruit sourcing → washing/inspection and preparation → cooking with sweeteners → filling/sealing in jars → EAEU-compliant labeling → ambient warehousing and retail distribution
Temperature- Shelf-stable product; at least one Armenian export listing specifies storage at 0°C to +25°C
Shelf Life- Labeling must include shelf life and storage conditions; where product quality/safety changes after opening, post-opening storage conditions must also be indicated on the label
Freight IntensityHigh
Transport ModeLand
Risks
Logistics HighArmenia is landlocked and has historically faced constrained trade routes (including closed borders with Turkey and Azerbaijan), increasing dependence on limited overland corridors; disruptions can severely delay or interrupt shipments of jarred strawberry jam and raise landed cost.Use multi-route contingency planning (e.g., alternative transit corridors via open borders), maintain higher safety stock for retail programs, and avoid single-port/single-route dependency in contracts.
Regulatory Compliance HighNon-compliance with EAEU requirements for food safety and labeling (TR TS 021/2011 and TR TS 022/2011) can block market placement, trigger border holds, relabeling, or withdrawal from sale.Run a pre-shipment compliance pack: EAEU declaration of conformity (as applicable), label review against TR TS 022/2011 mandatory fields and language rules, and documented controls aligned to TR TS 021/2011.
Food Safety MediumJam/preserve products must meet EAEU food safety requirements (TR TS 021/2011), including controls over production hygiene and safety indicators; non-compliance can trigger enforcement actions and reputational damage.Implement HACCP-based controls, validate heat-treatment/filling-seal integrity, and retain lab/testing and traceability documentation per importer and inspector expectations.
Regulatory Compliance MediumUse of additives (e.g., acidity regulators such as citric acid/E330 seen in Armenian strawberry jam listings) must comply with TR TS 029/2012 requirements for additives and their content in food products.Confirm additive identity and usage levels against TR TS 029/2012 and maintain supplier specifications/COAs for additives used in the formulation.
FAQ
Which HS heading is commonly used for strawberry jam in trade documentation relevant to Armenia?Strawberry jam typically falls under HS heading 2007, which covers cooked fruit preparations such as jams, fruit jellies, marmalades, and fruit purees/pastes.
What core label information is required for packaged strawberry jam sold in Armenia under EAEU rules?Under TR TS 022/2011, packaged food labeling must include items such as the product name, composition (ingredients), net quantity, date of manufacture, shelf life, storage conditions, manufacturer (and where applicable importer) identification, nutrition information, GMO disclosure where applicable, and the EAEU circulation mark; label text must include Russian and may also require the state language(s) per national rules.
What storage temperature is shown on an Armenian export listing for strawberry jam?An Armenian export listing for strawberry jam (RAGMAK, 620 g) specifies storage conditions of 0°C to +25°C.