The Australian red meat industry is expected to reach export milestones in 2024, with beef exports hitting record highs and sheep, lamb, mutton, and goat exports setting new benchmarks. The U.S., Japan, South Korea, and the Middle East are the primary markets for these exports, with Indonesia and other Southeast Asian countries also showing strong growth. The Australian Livestock Exporters' Council (MLA) is focusing its marketing efforts on strategic projects like the "Aussie Meat Academy" and ambassador programs to promote Australian red meat globally. The MLA is also working to improve market access in key regions and has reopened an office in Hong Kong to strengthen industry relations.