Qatar, which hosted the World Cup, has seen a significant increase in Brazilian chicken imports, with revenue up by 67% and volume up by 40% in the first ten months of 2022. This surge is largely due to the halal nature of these products, which aligns with Qatar's predominantly Islamic population's dietary requirements. The halal market, which encompasses over a quarter of the world's population and is projected to grow to 2.8 billion by 2050, presents a substantial opportunity for exports of various products. These products must adhere to the halal standards, which prohibit porcine origin and alcohol. The World Cup's presence has drawn global attention to Qatar, potentially sustaining strong exports of Brazilian chicken and opening doors for other industries to tap into this market.