The article outlines a strategic plan aimed at boosting agricultural development in Chungnam, South Korea, with a focus on increasing the production of ginseng and Goji berry by 2025. This initiative is a collaboration between the Rural Development Administration and Chungcheongnam-do Agricultural Research and Extension Services, with an investment of 57.1 billion won to cultivate eight specialized crops, aiming to enhance agricultural competitiveness and increase farm household income. The plan includes the development of new varieties, advanced cultivation technologies, and mechanisms for processing and distribution, as well as efforts to improve the efficiency of goji berry harvesting and enhance the market competitiveness of these crops. The ultimate goal is to revitalize agriculture and foster balanced national development.