The European orange market is projected to grow from EUR 5.9 billion in 2024 to EUR 7 billion by 2029, largely due to the rising demand for orange juice. Spain, Italy, and Greece are the leading producers, occupying 80% of the cultivated area (0.27 million hectares) in 2021. High production capacities and favorable climates in these countries contribute to the orange production. Despite a decline in overall fruit juice and nectar consumption in Europe due to sugar concerns, imports of citrus and tropical juices are expected to rise at an annual rate of 1% until 2029, driven by demand for these juices as natural ingredients in various products.