Rabobank's analysis by Novel Sharma highlights the Chinese market's potential for salmon and other seafood, with urbanization leading to increased consumer spending and a narrowing prosperity gap between cities. The report emphasizes the importance of social media and convenience in targeting the value-added retail market, particularly among young urban consumers adopting Western dining preferences. Despite the COVID-19 pandemic, Chile has recovered its salmon supply chain to China, and Norway has seen market share growth through effective marketing. China's seafood import market is projected to grow by nearly 50% by 2030, reaching a value of $29 billion, with salmon potentially becoming a significant portion of this market. The report also points out opportunities for non-mainstream seafood species if marketed and positioned correctly, and notes the potential for export opportunities for higher-value species as China shifts its production towards these species.