Ukrainian gardeners have raised the price of high-quality apples by an average of 30% since the beginning of the year, with prices ranging from UAH 14-22/kg. The increase in fruit prices is attributed to a significant increase in trade and purchasing activities in the segment, as well as limited supply of high-quality apples on the Ukrainian market. Despite expectations of increased apple production in the 2023/24 season, the 175,000-ton increase represents only a 0.002% rise, well below the normal margin of error for such forecasts.