The article highlights the potential growth and diversity of conventional wine in Peruvian shipments, with a focus on heritage wines made from pisco grapes and conventional wines using noble grapes. The 5th Peruvian Wine Competition, organized by the Chamber of Commerce, Industry and Tourism of Ica, aims to promote high quality wines, encourage domestic consumption, and position Peruvian wine in international markets. The competition will award winning wines in various categories and promote sustainable development in the sector. The Peruvian government is also working with the private sector to establish Peruvian wine in the international market, which has seen a growth of 6% over the past four years, generating 37 thousand direct jobs.