Highlights of the 2024/25 Chilean blueberry season

In this installment of the Agronometrics in Charts series, Sarah Ilyas studies the state of the Chilean blueberry season. Each week, the series looks at a different horticultural commodity, focusing on a specific origin or topic and visualizing the market factors driving change. In 2008, Chilean blueberry growers began focusing on supplying the U.S. market during its off-season. This strategic move laid the groundwork for the industry’s expansion. The formation of the Chilean Blueberry Committee in 2009 marked a pivotal moment, as the organization set out to improve quality, safety, and consumption. In the decade that followed, production skyrocketed from less than 40,000 tons to 117,000 tons in the 2020-2021 season. In recent years, the global blueberry market has become increasingly competitive, with countries such as Mexico and Morocco emerging as major exporters. Chile’s geographical advantages and proximity to key markets have changed the dynamics, leading to a decline in ...