The Mexican blackberry market, which accounts for 97% of the USA's fresh blackberry imports, primarily from the state of Michoacán, has seen significant growth since the early 2000s. The industry has transitioned from the 'Brazos' cultivar to the 'Tupy' variety, and faces challenges such as heatwaves, high pricing due to scarcity, and the need for chemical defoliation and growth regulators in regions without winter chilling. There is an ongoing effort to replace the Tupy variety due to pathogens like Fusarium, with high tunnel production being a strategy to extend the growing season and reduce costs.